The Rolex Day-Date, often referred to as the "President" watch, embodies the pinnacle of luxury and sophistication. Its iconic presence on wrists of world leaders and influential figures has cemented its status as a symbol of power, prestige, and unparalleled craftsmanship. This article delves into the world of Rolex Day-Date models featuring factory-set diamonds, exploring their history, design, pricing, and the allure that makes them so highly sought after. We'll specifically examine the example of a MINT 1990 Rolex 18238 Day-Date 36mm with a factory diamond dial, currently listed for $18,488 on Chrono24, to illustrate the market value and desirability of these exceptional timepieces.
The Allure of Factory Diamonds:
The distinction between factory-set diamonds and aftermarket additions is crucial. Factory diamonds, as seen in the 1990 Rolex 18238 example, are meticulously set by Rolex's expert craftsmen during the original manufacturing process. This ensures flawless integration with the dial or bezel, superior quality control, and a guarantee of authenticity. Aftermarket diamonds, while sometimes beautifully executed, lack this pedigree and may affect the watch's resale value. The presence of factory diamonds significantly elevates the perceived value and desirability of a Rolex Day-Date, transforming it from a luxurious timepiece into an extravagant piece of jewelry.
Rolex Day-Date Diamond Price: A Matter of Specificity
Determining the price of a Rolex Day-Date with factory diamonds requires careful consideration of several factors:
* Year of Manufacture: Older models, particularly those from the 1950s, 60s, and 70s, command higher prices due to their rarity and historical significance. The 1990 model mentioned earlier, while not the oldest, still benefits from its vintage status and excellent condition.
* Metal: The choice of metal – 18k yellow gold, white gold, or platinum – significantly impacts the price. Platinum Day-Dates are generally the most expensive. The 18238 reference, as seen in our example, is crafted from 18k yellow gold, a classic and highly sought-after choice.
* Dial Type: The dial is a key element determining value. Factory diamond dials, like the champagne dial in the example, are considerably more expensive than non-diamond dials. The number, size, and quality of the diamonds further influence pricing.
* Condition: The watch's overall condition is paramount. A mint-condition watch, as described for the 1990 model, will command a premium compared to a watch with scratches, wear, or previous repairs. The presence of original papers, as mentioned in the Chrono24 listing, greatly enhances the value and authenticity.
* Bezel Setting: While the example focuses on a diamond dial, the presence of a diamond bezel further increases the price. The 18k presidential Rolex diamond bezel, a hallmark of the Day-Date, is a significant factor in overall cost. The cost of a Rolex diamond bezel alone, depending on the number and size of diamonds, can easily reach tens of thousands of dollars.
* Market Demand: Fluctuations in the luxury watch market can influence prices. Increased demand for specific models or materials will drive up prices.
The $18,488 price tag for the mint 1990 Rolex 18238 Day-Date 36mm with a factory diamond dial is a reflection of all these factors. It represents a fair market value for a well-preserved, highly desirable piece within its category.
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